I usually try my best to avoid falling into the ITK tra, but I've admittedly been entangled more often than I care to count. It's borderline inevitability. We snatch at any piece of news that carries with it the chance of hope and excitement yet tell ourselves that we're fools for holding it with such a tight grasp.
The vines on the David Villa story appear to be growing. Slowly wrapping us in and engulfing us. We've seen non-runners appear to have legs on them previously. Sneijder and Hazard both fell through on a grand old scale. In this instance, it's not so much that this deal's too good to happen, but more it's not quite a Levy deal. Villa is 32 this year and represents no sell-on value. Levy seeks a potential return on most purchases he makes, if not all.
Maybe we'll find ourselves in a scenario that sees our Chairman emphasising his faith in AVB with practicalities. Maybe we'll bring in a player for more than financial reasons. Again, I lay my hope carefully and Levy won't be keen to expose his hand just yet. We haven't ended the season yet but maybe talk of a player may somewhat prove a temporary distraction away from the seemingly inevitable scenario of a 5th placed finish.
Maybe we're just all being duped again. Villa would be a good signing. He's the strong, experienced head that's gifted with that winning mentality - that gold dust - that is so hard nurture organically. Injuries have been a big issue for the Spaniard which is why I'd be surprised if the deal was pushed through at over £10m. It's unlike Levy to wrap up a signing so early, it's unlikely our prayers will be answered prematurely.
It's evident I'm a fan of Villa, although I do feel that alongside him we do need a young and hungry forward that is in a similar mould. A forward with intelligence. We've a gifted midfield and having a forward that can play to the same tune as that midfield maybe just the ticket to a host of outcomes next season. A player that can bring others in to the game with the tendency of appearing at the right place and right time would be ideal. We can all dream, can't we?
I dare to hope. The feeling of disappointment isn't an unusual one. The season still has one game left in it, yet so much is riding on it.
Ben - you can follow me on Twitter here